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Direct Marketing Tips for the Small Business

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LeTip Chester County East, the premier, referral networking group of Chester County, had a good time networking during our meeting on Tuesday. We also enjoyed the company of 2 guests:  Bob Evans of EDGE Printing & Packaging and Martha Hilty of Bryn Mawr Trust Company.

SPEAKERSMarshall Pearson, wills and estates attorney and Bridget Hanley of Little Conestoga Picture Framing.

1st Speaker: Marshall discussed the importance of why all adults should have three key documents in place: 1. A will; 2. Living will; and 3. power of attorney. Wills are basically a written testament as to how you wish to have your assets and property to be distributed after death. A living will is an advance directive that allows you to give instructions to your health care providers and your family about the types of treatments you want or don't want to receive if you become incapacitated. A power of attorney is a document that allows you to appoint a person or organization to handle your affairs while you're unavailable or unable to do so. A good lead is a young family or senior citizens.

2nd Speaker:   Bridget enjoys working on a broad array of framing projects – from historical documents and sports memorabilia to prints and pictures and more! She provides great attention to detail and her costs are extremely reasonable. One of our fellow Tippers brought in an enlarged photo to be framed by Bridget. She used the photo as an example to demonstrate how she works with her clients to select the right frame - based on colors in the picture, the room it will be hung in, etc… unlike those big crafts stores! Get a L.I.F.E. (Local Independent Framing Expert) by sending your projects and referrals to Bridget!

QUALIFIED TIPS CIRCULATED:  At this week’s meeting we circulated a 34 tips total! (11 inside, 23 outside). Go Tippers!

TIP OF THE WEEK: Direct Marketing Tips for the Small Business - Effective copy, ad space and lead generating letters can still be a valuable tool to a small business owner. Read http://www.mysmallbusinesstips.com/business-tips/marketing/direct-marketing-tips-for-the-small-business/ for details.

MEETING ARCHIVE: For an archive of re-caps from past meetings, view www.LeTipCCE.com.

QUOTE OF THE WEEK"The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime." By ~Babe Ruth~

 

10 Tips for the Leader AboutEmployee/Sales Force Motivation

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LeTip Chester County East, the premier, referral networking group of Chester County, presented a “speed networking” event by dividing the attendees into rounds of 5. Each group of 5 listened intently as each member shared ideas on what kind of business they would like to get more of and how to increase the quantity/quality of qualified tips. Mary Kot of Executive Impressions (professional image consulting) joined in on the fun us as a 1st-time guest! Thanks to Scott Brown, of James Brown HVAC and Vice President of LeTip CCE, who organized the speed networking!

The following is a summary of our speakers’ presentations:

SPEAKERGreg Cazillo of @Cazillo (Website Design and SEO) and President of LeTip CCE

Greg provided an overview of LeTip International’s Website at http://www.letip.com/http://www.letip.com/ and, specifically, the “Find a Member” section. Be sure to register your profile with International’s Website – or review your current profile to make sure it’s up-to-date! Also, Greg reviewed the sections of our local chapter Website at http://www.letipcce.com/, which was designed by and is managed by Greg.

QUALIFIED TIPS CIRCULATED:   19 tips total! (6 inside, 13 outside, 1 inter-chapter). Go Tippers!

TIP OF THE WEEK: (Although the focus here is about “employees,” the same concepts hold true for our fellow Tippers, i.e. our sales force…”YOU are the most powerful factor in employee/sales force motivation and morale.”) You Can Make Their Day: Ten Tips for the Leader About Employee Motivation - 4 Tips for the Leader About Employee Motivation  http://humanresources.about.com/od/motivationsucces3/a/lead_motivation.htm

MEETING ARCHIVE: For an archive of re-caps from past meetings, view www.LeTipCCE.com.

QUOTE OF THE WEEK“Success is getting what you want. Happiness is wanting what you get.” By Dale Carnegie

 

New Business Sales Leads - July 27 Recap

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LeTip Chester County East, the premier, referral networking group of Chester County, held another great meeting on Tuesday.

NEW MEMBERS: We voted in 2 new members! Welcome aboard to Adam Timar of Eagle Collision and Lynnette Suzadail of National Penn Bank (personal banking services).

The following is a summary of our speaker’s presentation:

SPEAKERSPhil Koberg of Selective Tileworks (Main Line Tile Contractor) and Melanie Palubicki of Aflac (supplemental insurance)

1st Speaker:  Phil presented a slide show of his creative tile work. Phil takes great care in the detail of his tile work – ensuring that lines are even, corners are mitered, arches are hand-cut, and much more. He showed us an example of a specific bathroom project he worked on for one of our fellow LeTip members. Phil also offers glass decorative insets, framed-out seats, complementary colors, and ideas galore! For over 10 years, Phil has been providing expert tile services. Please send your leads for creative tile work to Phil.

2nd Speaker:  Melanie explained that Aflac’s supplemental insurance coverage will provide protection for you and your family if you are hurt and miss work. Aflac is outstanding in claims service, with most claims processed within 4 days! And they send the cash benefits directly to you. Aflac really works if you: a.) are living paycheck to paycheck; b.) want to set aside money for a catastrophic event; c.) incur out-of-network costs; and d.) have travel expenses related to medical reasons.  A good lead for Melanie is any individual or any business with employees.

QUALIFIED TIPS CIRCULATED:  20 tips total! (3 inside, 17 outside). Go Tippers!

 

The Bolt Bus - changing the game - July 20 recap

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LeTip Chester County East, the premier, referral networking group of Chester County, held another great meeting on Tuesday. We had 3 guests who all came back for a 2nd visit!  Rob Nudy and Adam Timar of Eagle Collision; and Lynnette Suzadail of National Penn Bank.

NEW MEMBER: Welcome to W. Marshall Pearson, Wills and Estates attorney, who was voted in as our newest member!

The following is a summary of our speakers’ presentations:

SPEAKERSSusan Dykas of eBernie, Inc. (computer & I.T. consulting) and Dieter Enz of SLCI (painting contractor and color specialist).

1st Speaker:  Susan provides a variety of computer / technology services and solutions for small to mid-sized businesses. She discussed the importance of implementing an Uninterruptable Power Supply (UPS) as part of a business’ I.T. infrastructure. A computer can deal with slight differences, but a strong charge or a deep drop will cause the computer’s power supply to fail. A UPS protects a computer or server against these power failure issues, which may be caused by storms, brownouts, blackouts, etc. A business experiences many benefits when implementing a UPS which; 1. protects hardware assets, 2. prevents data loss and 3. enables continued operations in the event of a power issue, i.e. more uptime and less downtime. A good lead for Susan is a professional services firm or doctors’ offices.

2nd Speaker:  Dieter provides color consultations and painting services for your interior and exterior needs. Common renovation activities like sanding, cutting, and demolition can create hazardous lead dust and chips by disturbing lead-based paint, which can be harmful to adults and children. To protect against this risk, the EPA issued a rule requiring the use of lead-safe practices and other actions aimed at preventing lead poisoning. Under the rule, beginning April 22, 2010, contractors performing renovation, repair and painting projects that disturb lead-based paint in homes, child care facilities, and schools built before 1978 must be certified and must follow specific work practices to prevent lead contamination. Dieter has gone through this process and is now EPA certified. Send your home and business painting leads to Dieter!

QUALIFIED TIPS CIRCULATED:  21 tips total! (4 inside, 16 outside, 1 inter-chapter). Go Tippers!

TIP OF THE WEEK: The Bolt Bus – changing the game: What could you do in your business to make your product or service a Purple Cow and make it so appealing that your Tribe started selling it for you through referrals? http://www.edcallahan.info/?p=1792&utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+CoherentSalesConsulting-EdCallahansBlog+%28Ed+Callahan%27s+Blog%29

MEETING ARCHIVE: For an archive of re-caps from past meetings, view www.LeTipCCE.com.

QUOTE OF THE WEEK“There are no secrets to success. It is the result of preparation, hard work, learning from failure.” By Colin Powell

 

Main Line Business Networking - July 13 Recap

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LeTip Chester County East, the premier, referral networking group of Chester County, held another great meeting on Tuesday. We had 6 guests!  W. Marshall Pearson, Wills and Estates attorney who came back for a 2nd visit; Rob Nudy and Adam Timar of Eagle Collision; Ed Sullivan of Fleetway Capital; and Adel L. Ducine and Lynnette Suzadail of National Penn Bank.

The following is a summary of our speaker’s presentation:

SPEAKERSTeri West of Superior Home Mortgage

Teri helps home buyers get the best mortgage deals – and now is the best time ever to take a look. Teri’s company is now offering local businesses with workshops called Employee’s First, a program in which the employer enrolls its employees to benefit them by offering discounts on participating Home Depot, Lowes, etc.  The program also exposes the employees to Superior’s mortgage originators experience through workshops which helps them make good decisions when taking on a mortgage and also reduces their closing costs. Good leads for Teri are HR managers who would make the decision to schedule these workshops.

QUALIFIED TIPS CIRCULATED:  17 tips total! (6 inside, 11 outside). Go Tippers!

 
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Time & Location

We meet every Tuesday from 7am until 8:31am at the Holiday Inn Exton PA
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Membership Roster

Download our Membership Roster as of May 6th.  Feel free to pass it on to your friends or colleagues!

Random Member!

IT Consultant in Exton PA
Susan Dykas - Publicity
IT Consultant
LeTip Member Since July 2009
eBernie Inc
P.O. Box 72643
Thorndale, PA 19372-0643
610.833.8516
Computer Consultant in West Chester PAComputer Consultant in West Chester PA
www.eBernieInc.com www.eBernieInc.com
Send Susan an Email

eBernie, Inc. provides IT consulting services and solution for small to mid-sized businesses in the Greater Philadelphia area. If you are opening up a new office or are expanding across the region, we can help by setting up your IT infrastructure. This includes the network design, installation, and maintenance – from laptops and computers to printers and fax machines and more!
Read more... Link

Letip Creed

"LeTip is a professional organization of men and women dedicated to the highest standards of competence and service. Our purpose is the exchange of business Tips. Members will, at all times, maintain the highest professional integrity. Each business category is represented by one member and conflicts of interest are disallowed."